Landing Page Design & Conversion Rate Optimization 2019
Triple Your Conversion Rate With These Landing Page Design Principles & Build A Landing Page From Scratch With No Code
BESTSELLER
Created by Isaac Rudansky
Last updated 2/2019
English
English [Auto-generated], Indonesian [Auto-generated], 1 more
Description
This course will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyer's journey so you can design landing pages that convert better. I will also be teaching you how to test your designs so you can design final landing pages that will convert 20-30% more than your current website and landing pages.
What you'll learn
- Design a high converting landing page from scratch without a single line of code
- Double or triple your landing page conversion rates by applying the principles of clarity, simplicity and perceived value
- Run A/B tests to guarantee a better conversion rate over time without knowing any statistics
- Know exactly how to design a call to action that will motivate your visitor's to take the actions you want them to take
- Apply psychological persuasion frameworks to your landing pages and websites
- Write headlines that will provide the right type of motivational trigger that appeals to the hearts of your visitors
- Determine the best type of landing page to send your marketing campaign traffic to
- Run professional usability tests like the 5 second test and the preference test
- Convince your boss to allocate more company resources to conversion rate optimization
- Understand your website traffic based on the Fogg Behavior Model
- Determine where in the sales funnel your visitors are and how to design landing pages that cater to each stage in the funnel
- Create a professional logo from scratch in Photoshop
- Identify the issues that are currently hurting your conversion rate and how to apply good landing page design to fix the problems
Requirements
- A desire to learn new concepts that will help your online business succeed!
- You should have a passion for high conversion rates.
- You don't need any coding knowledge or prior web design knowledge.
- You should have a landing page or website that you want to send traffic to.
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